Find out if your Etsy Ads are actually making you money
Auto-calculated from revenue ÷ orders
Use your Product Cost Calculator to find this
Your actual cost to ship ($0 for digital products)
15% for shops under $10k/year · 12% for shops over $10k/year
Etsy Ads charge you for clicks whether or not they convert. Your break-even ROAS depends on your product margin — the tighter your margin, the higher ROAS you need. Products with 40% pre-ad margin need a 2.5x ROAS just to break even.